Article Marketing And Its Role In Link Building

Submitted by: Dhruv Patel

The online marketer s only job is to reach the potential customers and make them know about his product. This process is called promoting the product. For this they use different tactics. It is not possible to reach the audience with your website alone which contains some useful information and great graphic designs. As an online marketer you should also use other tactics outside your website to promote your product effectively.

One of the easy ways to promote your product through other directories is developing links. The links drive more visitors to your site and you can make at least part of them as your potential customer and sell your product.

The link building is effective only when it is built through a proper channel. The place you choose to create your links is very much important. The page that carries your link should be regularly visited by the potential audience. The audience should show more interest to visit your website to know more about your product through the link.

Even though many methods are followed in link building, article marketing is widely used as a weapon to build links. Most of the online marketers use this strategy as this strategy is cost free and effective. Article writing marketing is not just writing one article and posting it one site. Using multiple articles to build links will increase the web traffic naturally.

Now you have numerous article submitting directories where you are allowed to post your articles free. These sites are generally viewed by the potential customers who are really in search of your product or information. The articles you create should not speak on your website but generally on the utilities of your product or service. The article that is well written in an organic way will definitely get the attention of more visitors.

While importance is also given to quantity of articles, quality should be your first priority. People ignore the articles that do not provide any valid information. So, instead of creating thousands of articles that do not have valid information, it is enough if you submit few quality articles. But, changing the content in regular intervals is very much necessary.

There is a simple format to create these quality articles. Always create your articles with short paragraphs. Including the keywords/keyphrases in the article at the right place also makes your articles worthy. The keyword density rule should be rightly followed in your writing. Do not overload the keyword and the prescribed keyword density range for the articles is in between 2 to 5%. The articles that are overloaded with keywords will be termed as spammers.

The article marketing is effective only when you change/refresh the content of the articles in regular intervals. Search engine robots look for fresh contents while ranking the sites. So, try to change your content bimonthly or atleast monthly once. While posting articles do not fail to use the resource box that is available at the footer of the article submission sites. This is the place where you have to add your domain link and build links to your site.

About the Author: Dhruv Patel is a customer of DreamHost. You can also read detailed

DreamHost review

on his web site.

Source:

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